Brooke Haggerty, the Executive Director of Faunalytics, joins Charity Talks. Faunalytics’ mission is to empower animal advocates by providing them with access to research and strategies that maximize their effectiveness in reducing animal suffering. It does so by conducting essential research, maintaining an online research library, and directly supporting advocates and organizations in their work. The data it offers also helps people think about and respond to outreach, providing advocates with the best strategies to inspire change for animals. Faunalytics’ work is helping animals around the world in so many ways. (0:25).